Dayna McCoy is the Chief Financial Officer (CFO) where she ensures the financial stability and strategic growth of the real estate agency. Her ability to translate market dynamics into sound fiscal strategies is rooted in her prior experience in property management, where she gained an invaluable, hands-on understanding of asset-level profitability, operational efficiency, and cost control. This unique perspective allows her to move beyond traditional accounting to provide the critical financial analysis and strategic counsel needed to drive agent performance and maximize the firm's overall profitability.